ABOUT US
BE RAD ADVENTURE COMPANY INC. was founded in 2018 by owner and Mountain Bike Instructor, Sam Bosence.
Based in Saint John New Brunswick, Be Rad Adventure Co. specializes in mountain biking events across New Brunswick. We also operate in Prince Edward Island, Nova Scotia, with future expansion planned into Newfoundland and Labrador.
Breaking trail in the outdoor adventure scene on the east coast, we have the opportunity to set a high standard for delivering quality events that ultimately allow participants to progress their skills in a safe environment.
Our team includes highly skilled outdoor adventurers from various backgrounds. Together, we are working to empower people of all levels of skill, genders, and ages to develop their skills and choose a rad east coast adventure!
OUR ETHOS
The primary goal of Be Rad Adventures Co is to inspire and empower people and communities to live their raddest lives through adventure.
Communities mirror the societies in which they exist. Positive action, pushing back against discrimination, and reflecting on the harmful messages we have all internalized are essential to counteract the many forms of inequality and abuses of power that exist in society.
We aim to create an inclusive community for our staff to help us create a positive experiences for everyone. We are committed to providing a friendly, safe, and welcoming environment for all, regardless of gender, gender identity and expression, sex, sexual orientation, disability, neuro(a)typicality, physical appearance, body size, race, ethnicity, national origin, immigration status, age, or religion.
ACCOLADES
INNOVATION IN ADVENTURE SPORTS IN ATANTIC CANADA
Top 3 finalist for the 2022 Small or Medium-Sized Business of the Year Award
The Canadian Tourism Awards (CTA), hosted by the Tourism Industry Association of Canada (TIAC), recognizes success, leadership and innovation in Canada’s tourism industry. Your organization has been selected because of its hard work, dedication and contributions.
QUALIFICATIONS
INDUSTRY STANDARDS MET: SAFETY IN ADVENTURE SPORTS
Bike Instructor Certification Program (BICP) and/or Professional Mountain Bike Instructor Association (PMBIA) certified
Be Rad Adventures Training (BRAT) certified
Comprehensive liability insurance to deliver Mountain Biking Safety Instruction year-round
All team members are certified in First Aid
Risk Management Plan developed by Wilderness First Responder and Lead Safety team member
ABOUT OUR FOUNDER
SAM BOSENCE
Sam Bosence had lived all over Canada and Germany before she arrived in New Brunswick. She’d picked up an interest in mountain biking, and realized the province was a great spot for the sport. “I wanted to improve my riding or go to new Destinations across New Brunswick,’ she says. “I just didn’t know how to get better. I was going on group rides, but it wasn’t progressing my skills to the level that I knew I could get to.” She looked at other places in North America and Europe that had great mountain biking. They had companies offering tour packages and training courses, but there was nobody doing that in New Brunswick.
Sensing an opportunity, Sam figured she could start such a company if she could put together a group of great coaches. “That was difficult,” she says, “Because there were no certified leaders that had a globally recognized certification program. I wanted to have a very high-quality team. Then, pulling from my experience in Europe and North America, see what was working in those spots and how I could apply that to this adventurous terrain and East Coast culture.”
“You wouldn’t go rock climbing, for example, without an experienced person showing you the way,” says Bosence. “We’ll give you pointers, simple adjustments, that will enhance your experience. Paths you’ve never ridden before and now you can with your friends, off you go. We’re safety instructors at the core. You can think, ‘Maybe now is the time I go with a certified leader, so I know what I’m doing, and take it to the next level. It feels empowering.”